The aim for this project was to produce creatives that promote beFit's wellness performance bars. I also wanted to communicate the brand's focus on wholesome ingredients and performance benefits through a visually cohesive concept. The 'Snack Smart, Thrive Strong' design puts an emphasis on an active lifestyle. The second creative aims to educate consumers about their core ingredients, while showcasing the product's natural appeal. Lastly, the 'natural powerhouse of Ingredients' creatives takes a minimal approach to emphasize purity and health. Together these designs present beFit's wellness bars as a high quality, health conscious choice with a focus on natural, wholesome nutrition
