I had the privilege of leading the product photography for Crack Batch's summer campaign, 'Meet Me by the Beach.' Beyond capturing the essence of the brand through imagery, I also played a key role in shaping the creative direction of the campaign. This involved collaborating closely with the team to ensure the visuals aligned with the laid-back, beach-inspired theme. Additionally, I developed the accompanying graphics, ensuring a consistent and engaging aesthetic across all touchpoints, and produced a dynamic launch video that captured the spirit of the campaign. These elements combined to create a cohesive and visually striking narrative for the Crack Batch summer campaign.
